Why on Earth Should I Read this Book?
Why should you bother reading the rest of this book? Good question. Obviously you already have all the systems and processes in place, and you're well on your way to become a successful enterprise. Just the other day, major investors were beating down your door to give you tons of money for just a few percent of ownership. And what about all those tropical vacations you've been on while your business stayed home, earning you millions.
Still reading? Thought so.
The truth is what we just described above is where we want to be. But if we're completely honest with ourselves, we're not getting there.
The authors of this book have worked in a number of corporations, ranging in size from tiny to gargantuan - some cringing at spending a few hundred dollars for computer upgrades to others who didn't seem to mind throwing $20+ million at software projects that were later canceled. We have seen what really works and what merely sustains. And occasionally we have even experienced what falls flat on its face. Learning from failures and the shortcoming of others, you can overcome hurdles that stop the majority of businesses in their tracks.
So lets get started.
